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Today we will discuss various steps on how to market yourself avoiding common mistakes along the way that often result in frustration and a lack of voice-over job opportunities therefore voice over training and demo production is always required. let’s take a look at how most people try to get into the business , now if this has been you, don’t worry ! you’re not alone in fact most people try to get into the voice-over industry this way without realizing that it’s ineffective week one with great enthusiasm you record and post your newly produced demos online ,
week 1 your audition is one of 100 other voice talents many of whom have more experience and reputation.
week 3 you continue to audition in the same way plus you send your demos to the top talent agencies in India and USA ,
week 4 after weeks of trying you still have yet to receive any calls from the top agents in Delhi and Mumbai also you have had very little response to all the time and effort .
you’ve put in to auditioning online , skip to week 10 ,frustration is really starting to set in and despite your persistent effort you have yet to get a voiceover job,
skip to week 30 you finally booked a voiceover job unfortunately it doesn’t pay very well.
you’ve had enough you decide to throw in the towel you’re frustrated with your lack of success. Don’t let this be you one simple yet powerful piece of advice that has worked for voice-over talent, all over the country, is this market yourself as a voice-over artist from a large market and then target companies from a smaller market, if you market yourself the right way you can skip the pain of trying and failing and start succeeding in getting the voice-over work that you love when we recommend.
people market themselves as voice-over talent from a large market, we’re not just talking about Mumbai City Or New Delhi,bangalore,jaipur or any other part of the India. we’re talking about many many markets all over the country , most people live several hours outside of the major market if not closer ,so pick a town in that area where people there refer to – when they say I’m going to the city for example ; if you live in amritsar then Chandigarh is the nearest larger market to you ,imagine you grew up one hour outside of mumbai and one summer you’re traveling to pune and someone asks you where are you from you say I’m from Pune, you’ve probably been using that kind of technique in everyday life without even knowing if you’re from the Greater New York City area for example you need to leverage that it’s crucial you tell somebody outside of that area that you’re from New York City and they’re going to automatically assume that you are at the top of your game now that you understand why it’s important that you
Market yourself from a bigger market you’ve probably picked a city that you want to associate yourself with you’re going to want to find targets in smaller markets, start by making a list of different industry types that hire voice-over talent on a regular basis advertising agencies, production houses ,television production, now talking about video production telecommunications companies that do on hold messaging publishers, audiobooks ,video game ,web developers, eLearning there are many companies in markets all over the country that need your voice.
once you have your target , list you’re going to want to contact those companies and find out who the decision-maker is ;have a conversation with that person it may be the creative director could be the director of marketing you may want to ask who manages the talent , when you talk to that person get permission to send to your demos to them so they can click and play from a short casually worded email ,follow up with that person in a few days get their feedback ,get their thoughts establish a relationship and then stay on their radar by following up with them every couple of months.
It’s amazing how well this simple formula actually works and it’s working for voice talent all across the country and the technical skills to be able to follow through and have fun and be successful in this exciting and growing industry
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